DC's movie about villainess Harley Quinn is doing so bad they're thinking of changing the title!
But will it help? I don't think so.
This is the first time, in recent memory, where a film was tanking in the box office that the studios are considering changing the movie title.
Warner Bros. believes Birds of Prey, starring Margot Robbie, isn't doing well because the audience doesn't know what the film is about, considering the complete title of the film is "Birds of Prey and The Fantabulous Emancipation of One Harley Quinn."
The belief is that it's not bringing in the numbers in the box office they were hoping for because Harley Quinn's name is at the very end of the title.
Okay, I must admit, that is a pretty long title and can mislead people but all the promos star Margot Robbie, she's at the forefront of posters -- sorry WB, but that ain't the reason.
To be honest, the bad marketing may have played a major part in the poor box office ticket sales and not to mention, the trailers all seemed to depict a more comedic film than that of a serious superhero-Esque film like Suicide Squad, which many fans were hoping for.
Again, changing the title name won't make a difference.
Since it released in theaters, Birds of Prey landed at #1 but opened to a disappointing $33.2 million domestically, and $81 million worldwide. It was projected to make at least a $45 million opening weekend.
Warner Bros. hoping the second-week box office sales will increase significantly due to the new title Harley Quinn: Birds of Prey, but if not, the film will be in the red in terms of profit.
Did you see the film? What's your take on the name change?