Hallmark Channel Wakes Up To The Backlash Over Removing Same Sex Couple Commercial

Updated: Dec 18, 2019


Photo Credit: Hallmark Channel

With the ever changing climate of television, specifically featuring more storylines and shows starring people of color and LGBTQIA community, we sadly get a rude awakening about how some viewers at home really feel about it.


Hallmark Channel aired a commercial from online wedding company ZOLA, showing a lesbian couple getting married and kiss on camera.






Oh for what was that for?! *cue Scarlett O'Hara hand gesture*


It's sad to see people speaking up against equality, representation and just outright, love. We are in 2019 headed into 2020 aren't we?


Crown Media, the parent company of Hallmark, claims they'd been receiving calls from viewers and advertisers saying they would boycott the channel unless the commercial was removed. On top of that, One Million Moms, a conservative group, created a campaign calling the network to remove the ads and ban any other content that shows same-sex relationships.


So what did Hallmark do? Sadly, they caved in and removed the ad from the channel due to the "debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value."


In a unique turn of events, Hallmark has since changed their minds and added the commercial back onto their channel. Their CEO and President Mike Perry stated that Hallmark will "reestablish our partnership (with ZOLA) and reinstate the commercial" as well as work with GLAAD to "better represent" the LGBTQ community.





I wonder though, did Hallmark do this because they truly believe in equality? Or are they afraid of losing out on viewers? I hope it's the first but in any corporation, there's a big chance it could be both.

Actress Hailie Burton recently shared on her Twitter her problems with the Hallmark Channel after walking away from a role because of the lack of diversity in a script.


“Just going through some old emails from a #Hallmark job I was ‘let go’ from back in January, I had insisted on a LGBTQ character, an interracial couple and diverse casting. I was polite, direct and professional. But after the execs gave their notes on the script and NONE of my requests were honored, I was told ‘take it or leave it.’ ”


The reaction to the removal of the commercial has been mixed. Some feel it was a sad reality that same-sex relationships are still not accepted or treated as normal while others were glad the commercial was gone (for the time it was) because they feel same-sex content is being "forced down their throats" across the medium.


Which side of the spectrum are you on?


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