HBO Shows Goes Direct to Consumer in Canada as a Challenge to Netflix




Two of the top HBO shows 'Game of Thrones' and 'Big Little Lies,' will be launched directly to consumers in Canada for the first time ever.


According to THR, Bell Media CEO Randy Lennox stated "that having new HBO episodes go over the top in Canada is the next logical step for his company's multiplatform strategy as he fights a turf war with Netflix and Amazon Prime Video."


Bell Media is a Canadian mass media company. On November 5th, The company will make available a $9.99 per month streaming service, 'Crave + Movies + HBO,' available. This will include popular movies including Jumanji: Welcome to the Jungle and Wonder Woman.


According to Lennox,"Netflix exists. They're very successful. But I don't spend a lot of time obsessing about them. I spend all my time building my platform that will be very competitive."



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