Netflix To Spend A Staggering $17 Billion In 2020 On Content





Can we say cha-ching!


Looks like Netflix will not be slowing down their content anytime soon despite the competitive streaming field.


According to a new projection by BMO Capital Markets, the streaming service will invest roughly $17.3 billion this year in content on a cash basis, with most of the money going to original content. That is an extra $2 billion from last year and they will spend close to $26 billion in 2028.


Phew!



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With the success of various movies and shows, subscribers and recognition at awards shows for films like The Irishman and Marriage Story, it's no surprise Netflix is banking on a formula for content that works.


A U.S survey in December revealed that Netflix was the top pick for consumers as they view content on TV: Netflix led with 25%, then basic cable (18%), regular broadcast (17%) and YouTube (13%).


In comparison for 2020, Disney has said it will spend $1 billion on original programming for Disney Plus, WarnerMedia will spend to $2 billion in HBO Max, while Comcast/NBCUniversal are estimated to spend $2 billion for Peacock for 2020-2021.


Who do you think is winning the streaming war as more competitors enter this part of the industry? Will Netflix remain on top?





@ 2o18 Next Jeneration 

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