Netflix Urges Fans to Not Hurt Themselves Doing the ‘Bird Box’ Challenge [PHOTO]

Netflix has the internet buzzing after the release of its new movie, Bird Box. The movie became so popular Netflix released a statement, stating it was viewed by 45 million accounts in its first 7 days. Which is a first for the streaming service.

The movie follows Sandra Bullock’s character as she and the rest of the characters are trying to survive without looking at a presence, that forces you to kill yourself. Hence the blindfolds.

Speaking of blindfold, Netflix is urging Bird Box fans to stop with the new #birdboxchallenge as it is unsafe and ultimately can be extremely dangerous. Social media takes trends and turns them into challenges, but this one may have gone too far.

Netflix took to its Twitter to issue a statement. See the post below.