Universal Pictures and Geena Davis Institute Creating Software To Aid In More Representation!

The more representation the better!

Universal Pictures and the Geena Davis Institute are teaming up to improve on-screen and casting representation for the Latinx community in a very innovative way.

According to Variety, the program called, Spellcheck for Bias, will be held at Mount Saint Mary’s University and the USC Viterbi School of Engineering and will analyze scripts, and "advertising briefs to identify representation of characters and percentage of dialogue by gender, race, LGBTQIA and disabilities. It will also analyze characters with several other attributes like violence, discrimination, and intelligence. Universal’s global talent development and inclusion team will work with advisers to develop the criteria to expand Spellcheck’s capabilities to include Latinx representation."

Universal Pictures, DreamWorks Animation, Focus Features, and NBC Entertainment will provide scripts to the school to test the software and see if it has the potential to be used to help other underrepresented cultures in film and television.

The advisers include actress/producer Kate del Castillo, Blumhouse Productions’ Bea Sequeira, Brownstone Productions’ Alison Small, Lord Miller’s Aditya Sood, Will Packer Productions’ James Lopez, and NY Latino Film Festival’s Calixto Chinchilla.

Geena Davis, who's been a long time combatant of equality released a statement about the new partnership saying, "I’m so thrilled that NBCUniversal has committed to working with us on this pilot program. Their support will be extremely valuable in developing the tool to address the sparse and underdeveloped portrayals of the Latinx community which our upcoming study underscores. I believe our Spellcheck for Bias is going to be the biggest game changer of all in creating onscreen inclusion and will help NBCUniversal and other studios identify opportunities to dramatically increase Latinx representations in their content, to counteract the conscious and unconscious bias in all of us.”

This will surely be a game-changer if it works!